Welcome to
Saulie’s Place
I like the way words collide. The way they ricochet and slide off each other. The way glancing blows of insight and observation, style and substance, create momentum and meaning. Often the game — of engaging, entertaining, informing and transforming — is played in the space between the words.
Want to see, and feel, this in action?
You’ve come to the right place.
A Portfolio of Passion
Advertising
Facing unprecedented gun violence, a team inspires a city to get off the sidelines.
In a category crowded with advanced technology, unmatched mythology stands out.
Unfortunately, putting Cooperstown, NY, on the map didn’t change the map.
Ensuring a weight loss breakthrough breaks through.
Outdated thinking hobbles the voice of invention and discovery.
Where better to show compassion, than the New York City subway.
Convincing a billion-dollar company few had heard of to tell its story. Almost.
A clean-energy breakthrough couldn’t take as long to explain as it did to develop.
When your positioning is Be Well, your creative better be good.
Ambition is a cruel taskmaster.
Testimonials.
(Things uncool to say about yourself.)
“Saul is the rare creative whose analytical thinking is matched by mastery of language. It's what he refers to as "strategic storytelling," which is exactly what it is. Creatives look to him for guidance. Strategists look to him for thinking. Clients trust his judgement.”
Damion Sammarco, Executive Creative Director
Passport Brand Design
“What I appreciate most about Saul is his range. He’s classically trained, and whether it’s strategy, short form, long form, video, a manifesto, whatever, there’s always intention behind his work. He has a way of making brands feel human, relatable and worth paying attention to.”
Brian Ander, Founder, Principal
The Perception